Cannes Lions International Festival of Creativity came to an end on the French Riviera last week. The Festival was formerly known as the International Advertising Festival and is still considered the 'Oscars of the advertising world'. However the name change is a more encompassing description of what the festival now comes to appreciate which includes the broader spectrum of the communications industry.
It is no surprise that the buzz words of this festival were all about technology platforms and social media with some of the biggest tech-ad companies represented, lead by Google of course. Numbers were said to be down this year than in previous years but there were still many big names and companies represented; Anne Finucane, global chief strategy and marketing officer, Bank of America; John Costello, president of global marketing and innovation, Dunkin Brands; PepsiCo; Martin Riley, CMO, Pernod Ricard;Todd Pendleton, CMO, Samsung; global head of marketing, communications and brand strategy, Nissan Motor Co.; Steve Easterbrook, senior executive VP and chief brand officer, McDonald’s; Kevin Burke, CMO, Visa; Maryam Banikarim, CMO, Gannett; Keith Weed, chief marketing and communications officer of Unilever; Marc Pritchard, global brand building officer of Procter & Gamble; and Tim Ellis, executive VP and CMO, Activision.
Many of whom said that they came to get ideas, be motivated and to keep up with what is the newest, new thing not just for the plaudits and awards. New award this year was for Product design which is specifically for a physical product that promotes the communication of a brand ethos. It was won by the artist Pharell Williams for his clothing collaboration with G-star, titled Raw for the Oceans. Williams claimed two prizes at this years event, also winning in the Cyber category for his 24 hour music Video, "Happy".
The music industry was well represented with U2's front man Bono collecting a humanitarian award as well as lambasting his audience for help with his RED organization which has helped to raise over 250 million dollars in the fight against AIDS.
While self professed superstar rapper Kanye West also held court at the event and partook in an hour long televised debate entitled "Technology, Culture, and Consumer Adoption: Learning to Read the Cultural Landscape,"
See videos from the 2014 Cannes Lions
including award winners and interviews.
The Cannes Lions Festival of Creativity will be back on the Cote d'Azur next year from 21st June 2015 until 27th June 2015 in its 62nd year.